Franchise Partners

Franchise Partners is a comprehensive public relations and marketing service for multiunit franchise operators.

Launched in 2006, RPR’s Franchise Partners program is designed for both start-up and established franchises. Our franchise program provides:

•   Critical reputation management and marketing services
•   Crisis management
•   Media and community relations
•   Cause-based and search engine marketing
•   Social marketing

RPR has placed stories in Business Travel News, Franchise-UK, Franchising World, Franchise Times, Inside Business, Yahoo Travel, USA Today, the New York Times and many other media.

How it works: The Franchise Partners program begins with an analysis of the franchisee’s specific needs. Then it’s customized to achieve agreed-to objectives and goals. The program can supplement franchisor initiatives as well.

For starters, we can:

•   Build your brand
•   Increase sales
•   Establish and guard your good reputation
•   Educate or inform your customers or audiences
•   Help your company be a good employer and corporate neighbor

And in challenging times for your company, RPR can:

•   Make sure news stories are balanced
•   Help maintain communication with employees
•   Devise and implement a plan to win back customers

We accomplish this through a variety of proactive, strategic tactics.

Link to recent article: http://www.kansas.com/mld/kansas/business/16078555.htm

"RPR knows the franchise market segment. In less than two years, their public relations programs earned Value Place national news coverage and got our messages to the right audiences — even though we were a young company with
no name recognition.”

--- Gina-Lynn Scharoun, president of Value Place Franchise Services. Scharoun has turned to RPR twice to help grow two brands — first at Candlewood Suites, and later at Value Place Franchise Services.

News and Thoughts

A lifetime of learning

The Public Relations Society of America talked with RPR for a March story in its national "Tactics" magazine. The profile discusses the firm's commitment to excellence, the importance of accreditation in public relations (APR) and lifelong learning.

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