Public Relations

There are many (boring) definitions about what PR is. It makes more sense to talk about what PR — strategic, integrated, ongoing PR — from Russell Public Relations can do for you.

Here’s just a start:

Build your brand
Increase sales
Establish and guard your good reputation
Educate or inform your customers or audiences
Help your company be a good employer and corporate neighbor

And in challenging times for your company, RPR can:

Make sure news stories are balanced
Help maintain communication with employees
Devise and implement a plan to win back customers

We accomplish this through a variety of proactive, strategic tactics.

PR does it all, then, right? Not quite. Here’s what PR can’t do. In fact, because ethics and credibility are very important to us, here’s what RPR won’t do:

Cover up bad news
Control the media and what it reports
Avoid confrontation with the media, customers or employees
Make statements that aren’t true
Make promises that your stories will appear in any non-paid media