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Bill Gardner releases "LogoLounge 3"
National branding expert Bill Gardner launches third international design and branding trend book: 'LogoLounge 3'
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National branding expert Bill Gardner launches third international design and branding trend book: 'LogoLounge 3'
WICHITA, Kan., Feb. 06, 2007 — The third in national branding expert
Bill Gardner's series of design books — “LogoLounge 3” — is yet another
"go to" source for national and international branding and identity
trends. Gardner, president of Wichita-Kan., based Gardner Design,
co-wrote the book with Catharine Fishel.
“LogoLounge 3,” published by Rockport, contains new logos from top
designers and design firms worldwide. The first part of the book
profiles ten top designers and spotlights their largest, newest
campaigns. A handful of smaller design projects are also featured. The
book's second half contains nearly 2,000 logos categorized by design
(typography, people, mythology, nature, sports, etc.).
Gardner’s LogoLounge series, including “LogoLounge 1” and “LogoLounge
2,” is unique in the industry. The books are the first comprehensive
look at identity design. In addition to the print version, readers can
view and search thousands of images by keyword at the companion Web
site, LogoLounge.com. LogoLounge.com is a “real-time compendium” online
resource, which means it contains a concise yet comprehensive
compilation of identity designs and trends. The books and Web site
appeal to business people, graphic designers, marketers and anyone
interested in the latest in branding and identity design.
Gardner’s works and writings on corporate identity, environmental
graphics and three-dimensional design have appeared in numerous design
books and national periodicals, including Fortune and SmartMoney.com.
He writes an annual logo trends report for Graphic Design USA, a
leading professional design magazine. Gardner’s design work has
appeared or been featured in such industry trade magazines as
Communication Arts, Print and Step Inside Design. His work has also
been featured at the Museum of Modern Art, Mead Top 60 and many other
national and international design exhibitions.
Gardner Design (www.gardnerdesign.com) is one of the nation’s top
branding firms. Gardner offers a full range of services, including
corporate identity and collateral, environmental graphics, packaging,
online media and more. The company has produced work for Learjet,
Thermos, Nissan, Pepsi, Pizza Hut, Coleman Outdoor, Excel, Cargill
Corp., Kroger, Spirit Aerosystems and many others.
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